The woman behind the edits
Hi, I’m Paola.
The founder of Picked by Paola — and the woman who can’t wait to find something you’ll love.
I believe getting dressed can feel easier, more personal, and a little more exciting. That belief is where this story begins.
Where it all began
A full closet. Nothing to wear.
The idea for Picked by Paola came from a feeling so many of us know: opening a closet full of clothes and still feeling like we have absolutely nothing to wear.
I’ve been there — getting ready for a date night, a trip, a work event, a wedding, or an ordinary day when I just want to feel put together. Sometimes there simply isn’t the time, energy, or desire to search, compare, style, and second-guess every purchase.
Fashion and shopping have always brought me joy. I love discovering beautiful pieces, putting outfits together, and finding great brands. And I especially love finding ways to make a look feel elevated without always paying full retail.
For everything you’re becoming
A little support for a full life.
Women who are building something. Working, raising families, starting businesses, chasing goals, or reinventing themselves. Women who simply want to feel a little more confident when they walk out the door.
As a woman and an entrepreneur, I understand how much we juggle. Having someone take one thing off your plate — even figuring out what to wear — can make life feel a little lighter.
That’s what I want Picked by Paola to be: a thoughtful, personal shopping experience where I take care of the searching, sourcing, and styling for you.
My goal is to help you discover pieces you’ll love, introduce you to beautiful brands, make the most of your budget, and bring some excitement back to getting dressed.
The fun is in the surprise
A Little Mystery.
A Lot of Thought.
I want shopping to feel fun again — with a little anticipation, a little playfulness, and that lovely feeling of something unexpected waiting just for you.
With a curated mystery box, you won’t always know exactly what’s inside. That’s part of the magic. But the surprise still begins with you.
The mystery is part of the fun. The selections are personal.
Each edit is thoughtfully curated around your style, size, preferences, occasion, and budget.
I want opening your box to feel personal, exciting, and a little unexpected — like discovering something beautiful that someone picked with you in mind.
The goal is more than sending you clothes. It’s creating an experience.
From my small business to your doorstep
Every edit is personal.
I’m building Picked by Paola from the ground up, and that’s part of what makes it so special to me. Every edit, every customer, and every box matters. I want you to feel the care behind what arrives at your door.
Thank you for being here and for supporting a woman-owned small business.
Welcome to Picked by Paola.
I can’t wait to pick something for you.
With love, Paola ♡